HIGHSPUR
The online store for my own fragrance and apparel brand, built to sell its first fragrance, ROUGH STOCK, with apparel as a second path.
- Client
- Personal
- Type
- Small-business website
- Status
- Currently building
- Proves
- Marketing, sales and creative development
A copy of the storefront as it stands. Buying and forms are switched off so nothing reaches the live store.
What I did
- Made the fragrance itself: ROUGH STOCK Eau de Parfum, one of the products the store sells.
- Built the brand the store sells: the identity, the ROUGH STOCK label and packaging direction, and the product photography.
- Designed the storefront to sell the fragrance first, with apparel as a secondary path, using a layout system taken from how the label itself is composed.
- Specified a 3D render of the bottle measured from the supplier's dimensions, with a still image for phones and browsers that can't run it.
- Directed AI-assisted development on Wix's headless commerce platform, keeping products, inventory, cart and checkout with Wix instead of rebuilding the store.
How it works
Positioning
Set the brand principle, Presence Over Noise, and wrote the site for a first-time fragrance buyer.
Design system
One ink horizon line, two type voices and ink used sparingly, taken from the composition of the ROUGH STOCK label.
Build
A custom Astro front end on Wix Managed Headless, so the store's catalog, cart and checkout keep running on Wix.
Imagery
Product photography, a 3D bottle render checked against the real bottle, and illustrations of the scent's ingredients.
Built with
Astro, Wix Managed Headless, Wix Stores, React, Tailwind CSS, and WebGL